"Premium is exactly that, Premium; the best parts, the best bikes, the best product development guys, the best team. Everything about the brand is the best we have to offer. Our parts are all inspired by the streets and the guys who ride them; rider input is our top priority when it comes to making anything with the Premium logo on it. What does this get you? Gold and bronze X-Games medals, Street Rider of the Year awards, Video Part of the Year, and countless Dew tour podiums are just some of the things our guys have accomplished. If Garrett Reynolds, JJ Palmere, Rob Darden, Dan Foley & Josh Harrington are all on board, then chances are, you will be as psyched as they are. Since the beginning Premium has been a brand that you can trust. See what riding the best can do for you. "